Case Study
“Help us understand why this medical treatment isn’t bigger business and create a strategy to unlock its growth”
The Commercial Head of a global pharma company approached us to help unlock growth in an underperforming asset in Europe. The clinical data was compelling but business was limited to a small number of passionate HCPs.
We discovered the key to this was how hard it was for physicians to translate clinical results into real world success.
We unpicked all the knowledge the passionate prescribers had learned and packaged it into a practical service proposition that enabled new prescribers to avoid a lengthy period of trial & error and head straight for in-clinic success.
