Case Study
“Should we acquire this asset? Is there a big enough need amongst healthcare professionals for the benefits this acquisition would offer?”
The Global Head of Market Access was considering acquiring an asset for use in post operative pain but the team were unsure of the scale of the need.
We dug deep into the pre, intra and post operative experiences to unearth clues that led us to both the spoken and unspoken need.
We established a clear set of criteria that would be necessary for genuine usage – challenging surface interest in the drug and identifying the conditions required for that interest to convert into usage at a significant scale.
