Unlocking Growth in your product, service and brand assets, and new opportunities

The European marketing team of a pharma company with an imminent launch asked us to assess their patient and physician learnings as a foundation for a compelling launch proposition.

We discovered a disease that was no-one’s priority, and where even the patients had ‘learned’ to be undemanding.

We dug into the life-limiting patient experience and palliative beliefs and discovered fear, shame, blame and a reliance on self-management until the point of surgery.

We created an attitudinal segmentation and used this to create 3 potential propositions that worked within the existing pathway’s benefit gaps and offered a benefit that was economically positive as well as patient and customer centric.