Case Study
“How do we become more patient centric?”
A pharma company wanted help with their objective of becoming more patient centric.
We developed a highly interactive programme in which they could explore what patient understanding meant for them and the impact it could make on their business’s competitive advantage and commercial success.
We also trained people in the mindset and approaches needed, using energising demos, stories and role plays. And critically, we also worked with them on their ability to turn Patient Understanding into action and impact.
“I’m absolutely delighted that it’s been so well received and, of course, I’d like to thank you both for making this happen.”
Director of Oncology Portfolio Strategy
“The feedback is absolutely wonderful!”
Head of International Portfolio Strategy at a Pharmaceutical Company
